The project story
The Salcheto winery is based on an innovative and successful business model that "built-in" sustainability as part of its entrepreneurial project. Over the last ten years Salcheto succeeded with international firsts such as the “off-grid” cellar and the most complete certified study on wine carbon footprint, leading and contributing to a network of 30 institutions, including universities, government institutes and research centers, which drew the guidelines of a sustainable development along the wine value chain (see also www.vinosostenibile.org).
The University of Siena has been a leader in the development of those models. Founded in 1240, among the oldest world's universities, the institution has long-standing research and project activities in sustainable development with a particular focus on the Mediterranean region, as demonstrated, among the others, by:
- The role of the University of Siena as coordinator of the UN SDSN Mediterranean (www.sdsn-mediterranean.unisi.it), the regional hub for the Mediterranean area of the global United Nations Sustainable Development Solutions Network (unsdsn.org); furthermore, the University of Siena, in cooperation with Fondazione Eni Enrico Mattei (FEEM), host the SDSN Italia network (launched on March 14th in Milan), which aims to help tailor the 2030 Agenda to the Italian context, and to mobilize Italian academics and researchers, civil society and business leaders in support of SDG implementation (www.sdsnitalia.it)
- The participation of the University of Siena to the Partnership for Research and Innovation in the Mediterranean Area (PRIMA), involving a network of Mediterranean countries committed to sustainability issues in the Agri-food sector; the Rector of the University of Siena, Prof. Angelo Riccaboni is the Chair of PRIMA Core Group, on behalf of the Italian Ministry for Education, University and Research (MIUR) (www.unisi.it/programma-prima)
Companies in the wine sector are in fact an incredible metaphor to contemporary economies, managing at the same time agriculture, industrial transformation and consumer oriented services. But they are also a large contributor to environmental phenoma, with over 20 billion bottles produced and 2,4 millions of hectares cultivated only in Europe every year.
These characteristics make this an ideal business where we can grow innovative solutions to diffuse a new culture of making business really profitable for every stakeholder. If we want to imagine a change in contemporary societies that bring about more care and stewardship for environment and social relationships, we must start by innovating our consumer goods business, and this is possible only with an advanced and focused business training for the professionals involved, where all can interact and share the best experiences and thoughts.
This is the mission of the Wine School of Sustainability.